LEGO was named the Toy of the Century by both Fortune Magazine and the British Toy Retailers Association in 2000.

In late 1999 and early 2000, two major organizations evaluated the most influential toys of the 1900s. Fortune Magazine and the British Toy Retailers Association both chose LEGO as the top toy. They looked at how the bricks stayed popular for decades and how they helped kids develop important skills.LEGO bricks help children improve spatial reasoning and fine motor skills. Research published by Cambridge University Press in 1999 showed that building with blocks helps with problem-solving. The toy's simple design allows for endless combinations, which keeps it useful as a child grows older.By the year 2000, the company had sold more than 320 billion plastic bricks. People in over 130 countries recognized the brand. This massive global reach made it more successful than competitors like the Teddy Bear or the Yo-Yo.The awards were announced at the London Toy Fair and in major business magazines. These honors confirmed that LEGO was the most successful toy of the 20th century. Today, the bricks are still used in schools and homes to teach engineering and art.