Every single Froot Loop tastes exactly the same, no matter what color it is.

Kellogg's first released Froot Loops in 1963 with only three colors: red, orange, and yellow. Over time, they added green, purple, and blue to the mix. Even as they added more colors, the recipe for the flavor stayed exactly the same. Every loop is made from a mix of grain and a special blend of fruit oils like lemon, lime, and cherry.Our brains often play tricks on us when we eat. This is called cross-modal perception. It means that what we see can change what we think we taste. If you see a red loop, your brain expects it to taste like cherry or strawberry. Because of this expectation, many people truly believe the colors taste different even when they are identical.In 1999, Kellogg's officially told the world that every loop is the same flavor. If you look at a box of the cereal today, you will see 'Natural Fruit Flavors' listed as one single ingredient for the whole bag. They do not list different flavors for different colors. This helps the factory in Battle Creek, Michigan, make millions of boxes quickly while keeping the taste the same every time.