Nutella was originally sold in glass jars designed to be reused as drinking glasses.

In the 1950s and 1960s, the Italian company Ferrero created jars that matched the size and shape of standard European water glasses. This was a marketing strategy to help families who were careful with their money after World War II. By providing a free glass with every purchase, the company gave customers a reason to keep buying the product.The jars featured screen-printed designs like flowers, shapes, and later, cartoon characters. In Italy, these are known as bicchieri di Nutella. The glass was tempered to make it strong enough for daily use in a kitchen. This practice is an early example of upcycling, where packaging is turned into something useful instead of being thrown away.By the 1990s, Ferrero partnered with companies like Disney and Warner Bros to put famous characters on the jars. This made the glasses even more popular with children and collectors. While many modern containers are now plastic, the glass versions are still sold in several countries. Millions of households in Europe still use these repurposed jars for water, juice, or wine today.